SVA alumnus Hui Min Lee (MPS 2012 Branding and BFA 2010 Graphic Design) was part of a team hired to rebrand one of New York’s most historic neighborhoods. Manhattan’s landmark seaport district recently unveiled a new identity and name—Old Seaport New York—meant to evoke the area’s long history, celebrate its recovery from 2012’s Hurricane Sandy and draw visitors to its sites, events, restaurants and bars. Branding
agency MBLM, working with a group of the area’s small businesses, took on the job, and their designer Lee (MPS 2012 Branding, BFA 2010 Graphic Design) worked on the visual look of the new Old Seaport.
Lee’s creations for the Old Seaport New York include banners, brochure maps, T-shirts and stickers, but the most important, unifying piece is the new logo, the curved text of which is based on signage from the mid-19th century.
Old Seaport New York celebrated its new look with an evening of oysters, drinks, music and dancing on October 19. To keep tabs on the neighborhood’s upcoming events and openings, follow the Old Seaport on Facebook.