SVA’s Jake Barton and Paula Scher Win National Design Awards

May 23, 2013

MFA Interaction Design Department faculty member Jake Barton and BFA Design Department faculty member Paula Scher have both been named winners of 2013 National Design Awards. Conceived by the Smithsonian’s Cooper-Hewitt, National Design Museum, the National Design Awards honor lasting achievement in American design. The annual Awards program celebrates design as an important tool in shaping the world, and seeks to raise awareness of the field through educational programming.

Jake Barton earned the National Award for Interaction Design award for Local Projects, the media and design firm he founded that specializes in work for museums and public spaces. The award is given to a firm or individual demonstrating outstanding work in the design

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of interactive digital products, environments, systems, and services. Local Projects is recognized as a leader in the field of interaction design for physical spaces, and in the creation of collaborative storytelling projects where participants generate content. The firm’s clients include SF MoMA, The National Museum of African-American History and Culture, and the Sugar Hill Museum of Children’s Art and Storytelling in New York City. The firm is currently working on media projects for the 9/11 Memorial and Museum and the Cooper-Hewitt National Design Museum (in collaboration with Diller Scofidio + Renfro architects).

The National Award for Communication Design is an honor that recognizes exceptional work in graphic or multimedia design. Paula Scher has been at the forefront of creating iconic, witty and accessible graphic design for more than 40 years. Known for work that re-imagines typography as a conduit for communication, Scher has created images that have become ingrained into the American vernacular. Scher has been a principal in the New York office of renowned design consultancy Pentagram since 1991, and she has developed identity and branding systems, environmental graphics, packaging and publication designs for a broad range of clients including Bloomberg, Microsoft, the Museum of Modern Art, the Public Theater, the High Line, the Metropolitan Opera, the New York City Ballet, and Jazz at Lincoln Center.

In addition to a gala for award winners, The National Design Awards also organizes National Design week educational programs held in New York

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City each fall. From October 12 – 20, 2013, design enthusiasts can receive free admission to the Cooper-Hewitt National Design Museum, and participate in public programs focused on the work of Award winners. For a complete list of 2013 National Design Award winners and to learn more about National Design week, visit

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