Pedaling Ideas: SVA Projects Augment NYC Bike Share Program

May 29, 2013

It’s been a bumpy ride, but New York’s bike-sharing initiative finally got rolling this week. The new Citi Bike program will put well over 10,000 riders on the

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road to an efficient, heart-healthy, environmentally-friendly transportation alternative, and several SVA students and alumni are way ahead of the curve in anticipation of the numbers and needs of this new wave of two-wheeled road warriors.

Michael Yap and Allison Shaw (both MFA 2012 Interaction Design) envision turning a gritty commute into a welcoming experience. Their concepts for Transforming the Williamsburg Bridge include bicycle repair stations, a café and an interactive LED light display along the bike route between the Lower East Side and Brooklyn.

For Kristin Breivik and Carrie Steins (both MFA 2012 Interaction Design), encouraging people to hit the road is a matter of fun and games. Their King of Two Wheels Challenge calls for contestants to explore the city by bicycle, track their rides and recruit new cyclists. And their Paint Your City Office Challenge gives workplaces incentives to cultivate a bike-riding company culture.

Pedals for Change takes cycling to a new level—subway level, to be exact. Current MFA Products of Design students Damon Ahola, Rona Binay, Richard Clarkson and Cassandra Michel imagined a way to get subway riders moving even before their trains arrive. With stationery bikes installed at select stations, passengers are invited to pedal their way to better health while waiting for their train. Best of all, riders earn credit on their MTA MetroCard with every workout. More info about Pedals for Change here.

And for more developing projects, keep an eye on MFA Interaction Design and MFA Products of Design.

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