SVA Alumni Finalists in Martha Stewart Entrepreneurial Design Competition

October 12, 2012

On Wednesday, October 17, MFA Design Department alumni Jennifer Glaser-Koehler (2011), Joanna Kuczek (2012), Sylvia Villada (2012) and Jesse Yuan (2012) will participate in the final round of The Elevator Pitch competition at Vanderbilt Hall in Grand Central Terminal. The alumni represent four of the five finalists (from nearly 2,000 nominees) of the inaugural American Made Entrepreneurial Challenge, a competition designed by Martha Stewart along with the editors of Martha Stewart Living magazine.

The finalists were selected based on originality, marketability and presentation. The aspiring entrepreneur-designers will compete for a chance to jump-start their business idea with a $5,000 funding award and a twelve-month mentorship with Lisa Gersh, CEO of Martha Stewart Living Online. Explore the SVA alumni projects below, and to read more about the competition or register for the public pitch session, visit

Finalist: Jennifer

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Project Title: Fuzz Bucket

Fuzz Bucket, a yarn shop housed in a vintage Airstream trailer, travels the United States and stops in public spaces, attracting a community of knitters who in turn teach the craft to newcomers.

Finalist: Joanna Kuczek
Project Title: Krasula Pierogi Bar

Krasula, a modern pop-up pierogi bar, brings gourmet Polish flavor to the streets of the bustling New York City food scene. Krasula uses farm-fresh ingredients and complimentary sauces to reinterpret the traditional pierogi.

Finalist: Jesse Yuan
Project Title: Talewind

Talewind, a family-oriented social network, helps relatives

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share, reconstruct and rediscover pieces of their family history through collaboration. As an interactive forum, Talewind creates opportunities for families to have more meaningful conversations through object-based storytelling.

Finalist: Sylvia Villada
Project Title: Rock & Rad

Rock and Rad, two animated hot dogs who eat fruits and vegetables, are on a mission to help children and their families understand how healthy eating positively affects their physical, mental, and emotional behavior.

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