Alumnus Anna Buchbauer in ‘The New York Times Magazine’ Innovation Issue

June 11, 2012

Anna Buchbauer’s (MPS 2012 Branding) idea to re-fizz flat soda was recently chosen as a winner of The New York Times “Innovation Whiteboard” contest. The Times invited readers to share an innovation, nifty idea or ingenious solution that would improve daily life, with ideas ranging from how to hygienically share lip balm with friends, and ways to create moisture-wicking underwear, to DIY beach skates and creative storage solutions for tiny living spaces.

The suggestions were evaluated by a panel of experts including Paola Antonelli, curator of Architecture and Design at MoMA and faculty member, MFA Design Criticism Department; James Dyson, industrial designer and founder, Dyson Inc.; Ben Kaufman, founder, Quirky, a social product development company; and Martha Stewart, founder, Martha Stewart Living Omnimedia; .

Buchbauer’s winning idea suggested using a pill to re-carbonate soda. “I’ve never met anyone who likes flat soda,” she wrote about her innovation.

For a complete list of winners and more innovative ideas, visit

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