‘Designer As ____’: MFA Design Thesis Forum and Launch

April 26, 2012

Design students at SVA don’t just develop their visual skills, they learn how to design their own business plans as well—from idea to implementation and every stage in between. On April 18, over a dozen second-year MFA Design students gave 10-minute presentations at Thesis Forum 2012, “Designer As ____”, a showcase of proposals for products, campaigns, apps and more, reflecting the many roles designers play in providing innovative solutions for today’s complex social and commercial marketplace.

“This year’s Thesis Forum is a celebration of the new entrepreneurial design and research processes that enable savvy designers to take more responsibility for their own creativity,” wrote MFA Design Department  Co-chairs Steven Heller and Lita Talarico in the event’s program.

Melissa Gorman (Designer as Harvester) presented her plan for The Brooklyn Sandwich Society, a farm-to-table eatery that will be opening in Fort Greene this summer.  Jesse Senje Yuan (Designer as Timekeeper) discussed Talewind, a social network she designed that allows people to collaborate on family history through images and stories. Leen Sadder (Designer as Pathfinder) offered Beinetna, a private online platform where college-aged girls in Lebanon can have anonymous conversations with their peers. Sebastian E. F. E. Ebarb (Designer as Tailor) laid out his Nahi project, a line of beautiful soft goods inspired and designed by Native Americans.

Short videos for all of the projects can be seen at “The Designer as ____” website. All thesis presentations can be viewed in their entirety here. In addition, all of the projects will be on display via iPads at the “Designer As______” Thesis Launch at SVA’s Visual Arts Gallery (601 West 26 Street, 15th floor) from April 27 – May 12. The opening reception for the exhibition is Wednesday, May 2 from 6 – 8 pm at the Visual Arts Gallery.

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