Pretty Penny Press

January 14, 2011

Pretty Penny Sets Up Shop (Random House Books for Young Readers, 2010), the new book by alumnus Devon Kinch (MFA 2009 Design), grew out of her SVA thesis work, which was inspired by the author’s financial problems and long road back to fiscal solvency while in her 20s. Kinch felt that children—and especially young girls—weren’t getting a basic economic education, so she created the character of Penny, who teaches fiscal fundamentals in a series of books for young readers.

Following the book’s release at the end of 2010, Kinch has been getting plenty of attention from the press. The New York Times included Pretty Penny Sets Up Shop in its Business section on January 8, when writer Paul B. Brown reviewed it as part of an article titled, “Sensible Spending, No Matter Your Age.” Pretty Penny was also the subject of an on-air interview Fox Detroit conducted with Kinch, during which she described the ongoing series of Penny books as, “a great, solid foundation in understanding money.” World News Radio featured an interview with the author and illustrator on its Daybreak program, and MFA Design Department Co-chair Steven Heller included a Q&A with Kinch in a recent installment of his Daily Heller series for Imprint.

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