As a way of honoring design’s evolving impact on business and society the Industrial Designers Society of America (IDSA) offers Design of the Decade awards to examples of design that remedy poor user experiences, rescue tired brands and empower developing economies. At the close of this century’s first decade, one of the awards went to alumnus Deborah Adler (MFA 2002 Design) for her ClearRx project, Adler’s thesis project that redesigned the standard prescription drug bottle and was subsequently adopted by Target.
The 2010 Design of the Decade winners’ work features a combination of brave thinking and progressive action, according to the IDSA. Adler’s ClearRx bottle addresses the communication, packaging and system deficiencies encountered by users of prescription drugs, including the elderly, and provides a solution that can reduce potential risks associated with taking medications.
Image: Deborah Adler, Target’s ClearRx prescription system. Courtesy of the artist.