Gunning for Gold

December 4, 2009

A group of recent graduates and current students from the BFA Advertising and Graphic Design Department made an impressive showing at this year’s YoungGuns International (YGI), the premier global competition in advertising for creatives under the age of 30. Ten of the 25 YGI awards were presented to SVA students, the highest number of any college in the competition.


The winning campaigns included a concept for Nike’s Air Jordan sneakers, featuring painted footsteps on public basketball courts mapping the path of Michael Jordan’s iconic free-throw line dunk; and an eye-opening design that uses sliding glass doors to illustrate the caffeinated jolt of Dunkin’ Donuts coffee. Current students Tiffany Liu and Jacqueline F. Sendgikoski won gold bullets; Kenji Akiyama (BFA 2009 Advertising), Jane Cronk, Chelsea Cumings (current student), Hez Kim (current student), Catherine Eccardt (BFA 2009 Advertising), Alex Sunyoung Koo (BFA 2009 Advertising), Julissa Ortiz (BFA 2009 Advertising), Sara Roderick (BFA 2009 Advertising) and Jyn Yi (BFA 2009 Advertising) earned silver bullets; and Koo and Ortiz also won bronze bullets.


Nearly all of the winning campaigns came out of SVA’s Unconventional Advertising course, taught by faculty member Frank Anselmo, an award-winning former creative director at BBDO and executive creative director at KNARF. Commenting on the awards, Anselmo said, “A YoungGun award is a true door opener for students. The fact that SVA won 10 of the 25 awards is mind-boggling. Where is the ‘School of the Year’ award?”

Images: Kenji Akiyama, Sliding Glass Doors, Dunkin’ Donuts, 2009.

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