During the last week of October, three SVA department chairs traveled to China to attend the Adobe Design Achievement Awards (ADAA). This prestigious annual competition recognizes the best work in a dozen disciplines, including animation, interactive design, motion graphics and photography, with over 3,200 entrants from around the world. Katrin Eismann (MPS Digital Photography Department), John McIntosh (BFA Computer Art, Computer Animation and Visual Effects Department) and Alice Twemlow (MFA Design Criticism Department) were at the ADAA exhibition and ceremony in Bejing’s National Centre for the Performing Arts in support of SVA’s two competition finalists, alumnus Daniel Bolliger (MPS 2009 Digital Photography) and current student James Kyungmo Yang (MFA Design Department). In addition, two SVA students were ADAA semifinalists: Juhee Cho (BFA Advertising and Graphic Design Department) and Nathan Friese (MFA Computer Art Department).
According to Eismann, “This was the first time that the ADAA was held outside of North America. The high point of the event was the opening ceremony of the Icograda World Design Congress, which featured many high-profile speakers (including Twemlow) and of course the ADAA announcements. All of this took place in the fabulous National Centre for the Performing Arts—a truly stunning building in the center of Beijing.” As is fitting for the chair of a graduate photography program, Eismann had her camera with her in Beijing and shared several of her photos with the Briefs:
Images: Katrin Eismann, 2009: (top to bottom) the 2009 ADAA ceremony; the award finalists in Beijing; alumnus Daniel Bolliger and his work at the ADAA exhibition; the National Centre for the Performing Arts.