The Entrepreneurial Spirit

August 22, 2008

The entrepreneurs behind the MFA Design Department at SVA—Co-Chairs Steven Heller and Lita Talarico—have teamed up for a new project, the book Design Entrepreneur: Turning Graphic Design Into Goods That Sell (Rockport Publishers, 2008). The 500-page book is a design object itself, packaged in a cut-out slipcover and featuring many eye-catching full-color images. Design Entrepreneur is organized into sections that cover topics like how to conceive an actionable idea and how to turn that idea into an actual product, and tells the stories of several dozen entrepreneurs who did just that. The book includes work by many members of the SVA community, including alumni Peter Buchanan-Smith (MFA 2000 Design), Jennifer Panepinto (MFA 2003 Design) and Jesse Wilmon (MFA 2006 Design); and faculty members Seymour Chwast, Maira Kalman and James Victore.

In other design news, China’s leading magazine on the topic, Art and Design, recently published a feature that focused on SVA. Issue #102 includes interviews with faculty members Marshall Arisman (chair of the MFA Illustration as Visual Essay Department) and Mirko Ilic, and alumni Sungyoon Choi (MFA 2006 Illustration as Visual Essay) and James Jean (BFA 2001 Illustration). With answers translated into Chinese, each of the interviewees addresses their time at the College and gives advice to prospective Chinese applicants to SVA.

Image: Design Entrepreneur: Turning Graphic Design Into Goods That Sell (Rockport Publishers, 2008); photo by Brian Glaser.

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