Easy Being Green

July 25, 2008

Members of the SVA community are often found plying their talents in the service of the greater good, and a pair of alumni are getting noticed for some socially conscious work. Alumnus Janie Lowe (MFA 1991 Illustration as Visual Essay) is one of the founders of Yolo Colorhouse, a company that manufactures environmentally responsible paints. Based in Portland, Oregon, Yolo’s paint and plaster products are aimed at ensuring that the results are as eco-friendly as possible, from the composition of the paint itself to the materials that go into the cans and labels. In addition, the company’s branding, identity and packaging designs were created by SVA alumni Angela Mack (MFA 1993 Illustration as Visual Essay) and Michael Young (BFA 1994 Photography) through their YaM Brand Studio. For more information on Yolo’s product lines and philosophy, visit yolocolorhouse.com.

Another alumnus whose work is making a positive impact is Lara McCormick (MFA 2007 Design). The National Council on Alcoholism and Drug Dependence (NCADD) is rolling out a public education campaign that she created: Hope, Help & Healing: Personal Stories of Recovery is based on her SVA thesis project, Stop and Start Over, and includes posters, brochures and one-sheets that will be distributed at rehab centers, colleges, businesses and elsewhere. The project is funded by Sappi’s Ideas that Matter initiative, and will involve 100 NCADD offices around the country.

Image: Yolo paints; photography by Michael Young.

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