Go Go Green

April 18, 2008

NBC’s venerable morning TV program The Today Show has commissioned Kevin O’Callaghan, SVA’s chair of 3D Design, to create an installation on the south plaza at Rockefeller Center for a cell phone and electronics recycling drive. O’Callaghan and a group of fourth-year students from the BFA Advertising and Graphic Design Department will be on the Today set every morning the week of April 21 – 25, from 6 – 11am, constructing a 16×24-foot frame that will contain a mosaic made from recycled cell phones collected throughout the week. The project, which will be built so as to be able to withstand 180mph winds, is part of the show’s Green is Universal campaign, which is scheduled to coincide with Earth Day on Tuesday, April 22.

The Today hosts will be checking in on the SVA students and the project all week long, and are planning to do an on-air interview with O’Callaghan on Monday morning. For more information on the Green is Universal campaign, visit www.nbc.com/Green.

Image: Kevin O’Callaghan, mock-up of The Today Show project.

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