A crowd of art enthusiasts, industry professionals and members of the SVA community gathered in the Visual Arts Museum on Monday, October 24, to celebrate the opening of “The Masters Series: Heinz Edelmann,” a retrospective exhibition of the work of this year’s Masters Series Award recipient. Edelmann has been actively working in Germany, England and the Netherlands since the late ‘50s, doing design, illustration, advertising and animation, and the exhibition includes representative work from the many facets of his career. In addition to the exhibition opening, Edelmann presented a lecture in the Amphitheater, humorously titled Fifty Not Terribly Exciting Facts and Opinions Presented in a Droning Voice, touching upon his own work, the significance of modernism and innovation, including what design has meant, what it means today and will mean in the future.
As the Masters Series show continues in the Museum through Saturday, December 3, the College is gearing up for the opening of another designer’s exhibition. “ClearRx: From Master’s Thesis to Medicine Cabinet,” sponsored by Target®, closely examines 2002 MFA Design Department graduate Deborah Adler’s three-year journey from her initial concept – to redesign the prescription bottle and label – through her partnership with Target and the launch of the ClearRxSM packaging system in May 2005. The exhibition takes place at the Westside Gallery, 141 West 21st Street, October 29 – November 23, with an opening reception on Thursday, November 3, 5:30 – 8pm.
Image: Heinz Edelmann, Silas H. Rhodes and Milton Glaser; photo by Laura Yeffeth.