Lesson From a Winner

November 1, 2002

Congratulations to Sadie Dayton (BFA Photography, 1994) for winning a 2002 Photo District News/Nikon Self-Promotion Award. She was awarded first place in the “Best Ongoing Campaign/New Talent” category. Her strategy was to create three tri-fold promotional cards showing both portrait and fashion work. The cards were distributed in glassine envelopes with return postage. She mailed 1,500 copies of each card, one card per month for three consecutive months. Within three months she had more than 30 portfolio requests and over a dozen jobs. She says the most gratifying part of the whole effort was walking into an agency and seeing all three of her cards posted together on a wall.

Image: Man, by Sadie Dayton

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