Visionary architect, inventor and author Buckminster Fuller famously challenged the worldâs artists, designers, architects and engineers to create a world that âworks for 100% of humanity.â On October 7, the MFA Design for Social Innovation Department (DSI) hosted the Buckminster Fuller Institute (BFI) jury deliberations for the 2013 Buckminster Fuller Challenge, which annually awards a prize of $100,000 to support the development and implementation of a design strategy that has significant potential to solve humanityâs most pressing problems. Following the deliberations, DSI, along with BFI and Marfa Dialogues/NY hosted a public discussion with members of the jury at the SVA Theatre (watch the video here). Hila Mehr, DSIâs director of operations, filed this report.
The panel brought together International Living Future Institute CEO Jason McLennan, The New York Times âDot Earthâ blogger Andrew Revkin, eco-activist and writer Linda Weintraub, and Slow Money Founder and Chairman Woody Tasch. Cultural leader Dorothy Dunn moderated.
Fullerâs daughter, Allegra Fuller Snyder, opened the program by suggesting her father never judged othersâ work, but rather their integrity and experience. The jurors on the panel reported that the applicants for the 2013 Buckminster Fuller Challenge were taking systems approaches, and emphasized how innovation will come not through technology but through behavioral and social change. Fullerâs observation that there’s no “food crisis” or “climate crisis,” just a crisis of ignorance, prompted a discussion of how to communicate change. The Timesâs Revkin noted that a lot of innovation is not about communicating the science, but about limiting people’s perception of risk.
The panelists also discussed the role of beauty and âstickinessâ in design. While Fuller was quoted as saying, âwhen the solution is not beautiful, I know it’s wrong,â Weintraub challenged the audience and designers to broaden their definition of beauty to consider function and not just appearance. McLennan, a past winner of the Buckminster Fuller Prize, argued that while design is sometimes messy, it matters, and the solutions that stick are the ones that we are attracted to.
In her introduction to the eveningâs discussion, DSI Chair Cheryl Heller noted there are many young people who want to lead the transformation that Fuller envisioned. Her program at SVA equips leaders to use the power of design to solve human and business problems through immersion in the context, tools and skills of design for social innovation. In closing, the panelists echoed her programâs goals by urging those in the audience to consider the need for innovation around systems, not just by designers, but also by lawyers, accountants, biologists, and others. To make a difference in the world through design, they seemed to say, you donât need to be an inventor, you just need to be collaborative and creative, determined and flexible.
Visit Storify for a summary of tweets from the event.
Images from top down: Buckminster Fuller courtesy of the Buckminster Fuller Institute; Buckminster Fuller Challenge jurors/panelists; SVA’s Cheryl Heller.