SVA’s Jake Barton and Paula Scher Honored at the White House

September 24, 2013

MFA Interaction Design Department faculty member Jake Barton and BFA Design Department faculty member Paula Scher were among the select honorees in attendance at the White House luncheon for the 2013 Cooper-Hewitt National Design Award winners hosted by First Lady Michelle Obama.

NDA200“I always look forward to this event because it’s a chance to celebrate some of our country’s finest innovators and most creative minds,” the First Lady told her guests before referencing Scher’s own remarks. “[These designers are] leaving a lasting impression on our hearts, in our minds, and in the way we see the world. They’re inviting us to push our boundaries, to stretch our imaginations. And they’re showing us that it’s okay to have a little fun, too. And as Paula Scher put it, one of today’s winners—she said, ‘You have to misbehave to make breakthroughs.’”

Known for her unique ability to reimagine typography to produce iconic imagery, Scher, recipient of the Communication Design Award, has created visual language for brands, environmental systems, packaging and publication designs for over 40 years. The Communications Design Award goes to an individual or firm producing “exceptional work in graphic or multimedia design.”

Barton was recognized with the National Award for Interaction Design for Local Projects, the media and design firm responsible for creating all media for the 9/11 Memorial and Museum (in collaboration

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with Diller Scofidio + Renfro architects). The National Award for Interaction Design goes to “an individual or firm for exceptional and exemplary work in the design of interactive digital products, environments, systems and services.”

Barton, Scher and the other recipients will receive their awards from the Smithsonian’s Cooper-Hewitt, National Design Museum gala on October 20th at Pier Sixty in New York City. To view all the winners of the national Design Awards, visit Cooper-Hewitt.

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