SVA students swept the 2013 One Show Young Ones College Competition, winning a record-setting nine Pencil awards. Students working in teams as part of Frank Anselmo’s Unconventional Advertising class in the BFA Advertising Department addressed the competition’s challenge to create campaigns to promote social change. The SVA teams created ideas for Pencils of Promise, a not-for-profit organization that works to increase access to quality education to learners worldwide. In addition, 33 SVA students were named finalists in the competition, and the College’s students earned nearly half of the competitions 20 awards by winning four Gold, four Silver, and one Bronze Pencil.
Recent graduates winning awards include Donna Kwon and Rina Joonwon Lee, who won the only Gold Pencil awarded in the Non-Traditional Campaign category, while Antonio Perez won the only Gold Pencil awarded in the Website category as well as a Silver Pencil in the Online category. MyTran Dang and Jin Young Yoo swept the Product Design category by winning both the Gold and Silver Pencil awards, and a Silver Pencil was awarded to Gin Chen and Ke Jun Liu for their Print campaign. Juniors Irina Siraeva and Angie Talavera earned a Bronze Pencil in the Print category, while Silver Kim, Joo Hyun Kong, Andrew Haupt, and Holly A. Trotta won a Silver Pencil in the Non-Traditional Single category. Lauren Hom and Camilo Galofre, who received the only Gold Pencil in the Integrated Branding category, also won the Client Pitch competition of the show, in which only five schools competed to propose an idea.
Winning teams were honored at an award ceremony at the IAC Building in New York City on May 6, where they received the Gold, Silver, and Bronze Pencils along with cash prizes. Finalists are recognized in a listing in the One Show Annual and online in the Awards archive.
Founded in 2005, the One Show Young Ones competition is sponsored by The One Club, a not-for-profit organization that champions excellence in advertising through the promotion and celebration of design work. For a complete list of the 2013 winners and to learn more about the competition, visit the One Club website.