Nada Seet, a second-year student in the MFA Design Department at SVA, took home the Audience Selection award at the 2012 Adobe Design Achievement Awards (ADAA) ceremony on November 9 in Toronto. Seet was given the award in the Print Communications Category for her work Oh, This may sound pathetic to you, an intricate handmade book about a girl fighting for love.
The 2012 cycle was Adobe’s 12th annual student design competition, and was hosted in partnership with ICONGRADA (International Council of Graphic Design Associations). The competition celebrates student and faculty achievement and reflects the powerful convergence of technology and the creative arts. SVA was well-represented in the competition which received nearly 5,000 applications, and selected 100 finalists, six of whom were SVA students and alumni, including Boyeon Choi (current student, MFA Illustration as Visual Essay), Christopher DeVito and Danica Parry (both BFA 2012 Computer Art, Computer Animation and Visual Effects) and Elizabeth Showman (current student, MFA Design).
MFA Design Department Co-chair and board member emeritus of the Adobe Partners by Design Program, Lita Talarico, was also in attendance. In conjunction with the awards ceremony, Ron Callahan (Senior Systems Administrator, MFA Design Department) gave a talk at the Adobe Education Exchange Live conference that included an overview of SVA’s MFA Design Department: The Designer as Author + Entrepreneur program, as well as examples of thesis exhibitions and student coursework from Tablet Publishing: The Digital Future, a groundbreaking class on Adobe’s Digital Publishing Suite taught by SVA faculty members Scott Dadich (Vice President, Editorial Platforms & Design at Conde Nast) and Wyatt Mitchell (Creative Director, The New Yorker).
Images from top (l-r): (Nada Seet and Lita Talarico; Ron Callahan, Nada Seet and Lita Talarico.