The Advertising Club of New York recently announced the winners of the 2012 International ANDY Awards, and SVA alumni took four of the top prizes for work produced in Frank Anselmo’s “Unconventional Advertising” class. Bryan Hyung Ahn (BFA 2012 Advertising) and Jae Sung Jung (BFA 2011 Advertising) received Gold awards for their print projects. Ahn’s ad for IKEA riffed on the company’s infamous pictogram assembly instructions while Jung’s ad for H&M created minimalist backdrops to emphasize the low cost of the clothing.
James Kuczynski (BFA 2011 Advertising) and Dana Tiel (BFA 2011 Advertising) received a Silver ANDY for the paper sacks they crafted for City Harvest. The bags featured cut-outs of the stomach and digestive track to reveal a bounty of fruits and vegetables inside. Bo Mi Jo (BFA 2011 Advertising), Dahee Song (BFA 2011 Advertising) and Manuel Aleman (BFA 2011 Advertising) also created a project for City Harvest. Their Bronze-award-winning project featured an animated banner ad requesting that people remember to donate food to the organization.
In addition, Dea Eun Kim (BFA 2010 Graphic Design) also received a Bronze ANDY for his print campaign for the Weather Channel, “We Told You So,” a project created under BFA Advertising and Graphic Design faculty member Jack Mariucci’s guidance.
Established in 1964, the ANDYs began in New York as a competition designed to recognize excellence in print advertising. The ANDYs have since expanded internationally, honoring outstanding achievement across the industry by highlighting superior innovation and craftsmanship. Judged by a panel of world renowned creative directors, ANDY awards are given to both single and campaign executions.
To learn more about the ANDY Awards and to see the entire list of 2012 winners, click here.