Unconventional Advertising instructor Frank Anselmo (BFA Advertising and Graphic Design Department) has come up with a fitting tribute to one of the greatest innovators off all time. Through his company KNARF®, Anselmo has created The Steve Jobs Moment of Silence, a music track that offers eight seconds of silence in memory of the late co-founder and CEO of Apple. The track is available through iTunes for $0.99, and all proceeds go toward the research of pancreatic cancer, the disease that took Jobs’ life a few months ago.
Anselmo created the The Steve Jobs Moment of Silence with current BFA Advertising and Graphic Design student Hyui Yong Kim and former SVA exchange student Bryan Wolff Schoemaker. “It’s rare to produce an idea you love—dedicated to someone you admire—designed to help people,” said Anselmo. “This idea is more rewarding than anything I’ve ever produced since it was produced entirely by my company KNARF® by just a few pair of hands doing everything.”
For more information about the track and a demonstration of how it works, watch the video below. To download it to your iTunes library, click here.