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SVA Students Appreciate M15 Bus Drivers

December 13, 2011

Current MFA Design students Lizzy Showman and Kathleen Fitzgerald have created an ideal gift for NYC bus drivers—a customized seat cushion. A video of the students handing out the padded presents to unsuspecting drivers on the M15 line, which runs from East Harlem to South Ferry in Manhattan, was recently featured on CNN iReport and has been making the rounds online. The project, entitled I Heart M15, was conceived by the up-and-coming designers for faculty member Stefan Sagmeister’s course “Can Design Touch Someone’s Heart?”

“Not only is the M15 line the second busiest in the nation, it is also a big part of our own daily commute,” Showman said. “Witnessing the long hours and sometimes hectic atmosphere the M15 bus drivers experience is part of the reason we connected with the bus line and decided to do something to show our appreciation.”

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Posted in Faculty, MFA Design, Press, Students, SVA
Tagged:
Can Design Touch Someone's Heart, CNN, CNN iReport, i heart m15, Kathleen Fitzgerald, Lizzy Showman, M15, MFA Design, MFA Designer as Author, NYC bus, NYCGOV, Stefan Sagmeister

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