MPS Branding Department Chair Debbie Millman has just released a thought-provoking new book. In Brand Thinking and Other Noble Pursuits, Millman interviews 22 of today’s sharpest minds in marketing, design, and culture—such as Malcolm Gladwell, Daniel Pink, Brian Collins, and Seth Godin—on topics ranging from the overuse of the word “branding” itself to the effectiveness of market research, and much more. Here are some responses to Brand Thinking so far.
As if “serving as AIGA’s president, running the world’s most listened-to podcast about design, working as a Chair at the SVA, and being the president of Sterling Brands” weren’t enough, said Steve Delahoyde at Mediabistro’s UnBeige blog, now Debbie Millman delivers Brand Thinking and Other Noble Pursuits. We “have been fans of Millman’s for years,” and this book “seems like almost necessary reading and is sure to be great.”
“I am ordering my copy right now,” said Swiss Miss. Each interview in Brand Thinking and Other Noble Pursuits “cuts through all the empty jargon and buzzwords to expose the underpinnings of how people respond to the ideas of designers, and how the best brands open avenues for cultural change in our daily lives—whether we’re aware of it or not.”
The word “brand” is “a challenge to define in our hyper-consumer economy: marketing differentiator, manipulative sales tool, creative triumph, all of the above,” said Graphic Design USA. But “Debbie Millman tackles the issue, or rather elevates the discussion, with Brand Thinking and Other Noble Pursuits.”
To read Millman’s interview with Stanley Hiansworth from Brand Thinking and Other Noble Pursuits, visit Fast Company.