With over 1.9 million plays, a thesis project by recent alumnus Ron Gabriel (MFA 2011 Design) has become an Internet sensation in just over a week. Recently presented at the Ideopolis Thesis Forum, 3-Way Street is a campaign designed to help NYC pedestrians, bicyclists and motorists transition to a shared-streets mentality.
The campaign includes informational posters and a website, but it’s a three minute video of one busy New York City intersection that seems to have pinched a cultural nerve. Starting with a post by influential blogger Jason Kottke, Gabriel’s project has received national attention from CBS News, NPR, The Huffington Post, GOOD and Gawker, to name a few.
“I think people have a high interest in street issues in their communities,” says Gabriel. “but on the list of national priorities, and even within the design community, it’s an unglamorous duckling that doesn’t get much attention. I think my video struck a nerve because of pent-up demand. People seem hungry to find a way to evolve street culture nationwide and get pedestrians, bicyclists, and motorists to view streets as multi-use areas.”
Images: courtesy of Ron Gabriel.