In The Press: Michael Bierut in The Atlantic

May 2, 2011

In The Atlantic’s “Special Culture Report” this month, the magazine features the first-draft ideas of 17 creative minds, including MFA Design Criticism Department faculty member Michael Bierut. The graphic designer shares his sketches for the logo of Miami’s New World Symphony and discusses how architect Frank Gehry’s design inspired his work. Based on oscillating waves of sound and the gesture of a conductor’s baton, Bierut creates a logo that consists of one continuous line with a distinct symmetry, despite being made up of three different letters. He aims to create a hidden surprise in the form and describes it as more organic and fluid than many contemporary industrial designs.

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