With a record 25 finalists in the 2011 One Show College Competition, SVA took home nine Pencil Awards out of the 25 given out, earning the top spot among participating colleges. The awards were announced at a May 11 ceremony in New York City by The One Club, a non-profit group dedicated to promoting excellence in advertising in graphic design in all its forms. This year each submission had the same client: City Harvest, the New York food-rescue organization that provides meals to New Yorkers living in poverty.
SVA won three out of the four total Gold Pencils given. A project by current BFA Advertising and Graphic Design Department students Yong Jun Lee and Sanggun Park won two Golds in Non-Traditional Advertising (Single) and Package Design. James Kuczynski (BFA 2011 Advertising), Dana Tiel (BFA 2011 Advertising), Stella Hye Jung Na (BFA 2011 Advertising) and Ian Liu (BFA 2011 Advertising) won not only a Gold Pencil in the Online Ad (Single) category, but also a Silver for Web site and a Bronze for Non-Traditional Advertising (Single). Current students Bryan Hyung Ahn, Jarwon Jamie Shin, Ruben Antonio Perez earned a Silver Pencil in Non-Traditional Advertising (Single). Yoshie Asei (BFA 2011 Advertising), Denis Koltsov (BFA 2011 Advertising) and Sophy Wanquin Nong (BFA Advertising 2011) took home a Silver in Non-Traditional Advertising (Campaign), and another Silver was given to Sol Oh (BFA 2011 Illustration) and Korie Sujung Park (BFA 2011 Graphic Design) in the category of Logo Design. Amanda Askea (BFA 2011 Advertising), Bo Na Jeong (BFA 2011 Advertising), James Kuczynski (BFA 2010 Advertising)) and Hanso Lee (BFA 2011 Advertising) also won a Bronze pencil in Print Campaign.
BFA Advertising and Graphic Design faculty member Frank Anselmo served as creative director for all of the student submissions. In addition, the Visual Arts Press, SVA’s in-house design studio, won a 2011 One Show Design Bronze Pencil in Collateral Design, Self-promotion for the 2011-2012 Undergraduate Catalog.
Each of the finalists is published in the One Show Annual and will be exhibited internationally. Winning projects can be viewed at the competition Web site.
Images: (top) the custom confection honoring the winning students, photo Frank Anselmo; (bottom) a sampling of winning projects.