In The Press: Leen Sadder in Core77

February 3, 2011

Asked to redesign the first thing they threw out following the 3D Design class taught by faculty member Allan Chochinov, MFA Design Department student Leen Sadder found herself disposing of an empty tube of toothpaste. After doing some research, Sadder was inspired by the “Miswak,” which, in an article on her project on the Core77 blog, is described as, “a cleansing twig of the Salvadora persica tree, used for the purposes of teeth cleaning throughout the Middle-East and Asia for millennia.”


Her THIS toothbrush design, “aims to package and promote the Miswak as an organic and biodegradable alternative to the Western teeth cleansing routine.” Other blogs have also picked up on the project, including Gizmodo, The Dieline and Chill Yo Islam Yo.

Image: Leen Sadder, THIS, 2011.

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