In The Press: New Gap Logo Reconsidered

October 25, 2010

Gap got a hard hit from the public recently when it unveiled the design for its new logo, a topic about which the design community has had plenty to say.

Discussing the clothing retailer’s attempt to re-brand itself in a recent Creativity article, faculty members Joe Marianek (BFA Advertising and Graphic Design Department) and Jason Santa Maria (MFA Interaction Design Department) both condemn the use of Helvetica and Gap’s crowdsourcing tactics that followed.

As a result of this and other articles critical of the new logo, Gap announced that it will be reverting to its “classic” blue-and-white logo.

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