When faculty members see exceptional student work in their SVA classes, it’s not unusual for the instructor to offer up a professional reference or introduction. BFA Advertising and Graphic Design Department faculty member Matt Tarulli took a different approach to helping get the word out about students in his Creative Thinkers Wanted course: when he or Jason Rogers (who co-teaches the course) sees a particularly smart or clever execution of an assignment, Tarulli blogs about it at creativethinkerswanted.blogspot.com.
“I thought it would be a great way to showcase the students’ work, to get them exposure for agencies,” says Tarulli, who is a senior art director at Wunderman New York. “I post it up to Facebook and send it around to people I know in the industry.” The blog posts have had positive effects, including helping budding advertising professionals land job interviews, driving sign-ups for the course and prodding students to turn classroom concepts into top-drawer completed work. Visitors to the Creative Thinkers Wanted blog can see student projects like Jin Ryu’s toy-driven approach to a Krazy Glue campaign and Yi-Fan Lu’s subtle take on the views outside an Acela train’s windows, and read Tarulli’s smart and entertaining commentary on the work.
Images: Jin Ryu, Krazy Glue campaign, 2010.