Commercial Kick-Off

February 11, 2010

While the Superbowl attracts plenty of football fans, many other people eagerly await Superbowl Sunday in anticipation of the commercials. This past Sunday, one of the commercials to create the most buzz was art directed by 2009 graduate Anthony Cafaro (BFA 2009 Graphic Design). The 60-second spot for Google, called “Parisian Love,” captures a series of Google searches to create an implicit narrative of two people falling in love.

The commercial has been covered on the Wired and CNN Web sites. Google created a series of similar “Search Stories” that have been online since the fall. View the commercial below or on YouTube.

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