The Advertising Club of New York recently announced the winners for the 2009 International ANDY Awards, and the list includes two recent SVA graduates: Annie Chiu (BFA 2008 Advertising) and Anna Echiverri (BFA 2008 Advertising). The ANDYs recognize excellence in advertising campaigns, and Chiu and Echiverri won a Gold award for Fashion, Apparrel and Accessories in the Student Division. They submitted a campaign created for Nike featuring a seatless park bench (pictured, right).
The pair began collaborating as students of BFA Advertising and Graphic Design faculty members Frank Anselmo and Jack Mariucci. Chiu and Echiverri spoke with the Briefs about their recent success and future plans:
Tell me about work submitted to the 2009 Student ANDY Awards.
Nike was one of the toughest assignments to work on because of all the great advertising done for them already. In Frank Anselmo’s Unconventional Advertising course, he does this slide show the very first week with the best work that’s been done and we distinctly remember a Nike ad. It was just caution tape over an escalator with a Nike logo. It was brilliant and simple. That’s what we strived for with our piece.
What are some of your more recent projects?
In the three months we’ve been at [boutique creative agency] Nitro, we’ve worked with almost every client there. They range from Philadelphia Cream Cheese to Foot Locker to Twix to 1-800-flowers.com
What lessons or skills learned at SVA have been helpful to you in your professional work?
Class critiques at SVA have given us pretty thick skins. We’ve been through many critiques with various creative directors and they’re tough. We’ve slaved over work that gets killed in less than a minute. But we love our work, so no matter how badly our work gets killed by the client or our creative directors, we can always look forward to another brief.
In addition, members of the SVA community recently received these industry accolades:
- The top three spots in the Society of Publication Designers’ Student Outreach Awards went to two current students in the BFA Advertising and Graphic Design Department: Melanie Teppich (first place) and Raul Aguila (second and third place) each won Adobe Scholarships and software, along with internships at W and Inc. magazines, respectively.
- Design work by Takashi Kusui (BFA 2008 Graphic Design), Jamus Marquette (BFA 2008 Graphic Design) and current student Adriana Uribe appears in the Spring 2009 issue of CMYK magazine.
- Alumnus and faculty member Benita Raphan (BFA 1984 Graphic Design) has received a fellowship from the Macdowell Colony for her film and video work. As an artist-in-residence at the Colony, she will receive room, board and exclusive use of a private studio on the property for up to eight weeks.
Image: Annie Chiu and Anna Echiverri, art directors and copywriters; Frank Anselmo, instructor.