Get This Show Off the Road

March 26, 2009

On Tuesday, 3D Design students in the BFA Advertising and Graphic Design Department celebrated the opening of their latest exhibition, “OFF-ROADING: The Reinvention of the American Gas-Guzzler.” To create the works in the show, they disassembled a 1980 Chevy “Monster” pickup truck and transformed the parts into functional home furnishings. Concerned about the well-being of the environment, the students, along with curator and 3D Design Chair Kevin O’Callaghan, conceived of the exhibition as an opportunity to give new life to one of the least fuel efficient cars (averaging 9 miles per gallon) by taking it off the road and placing it in the home.

Students were given a budget of $500 to purchase the vehicle, which they eventually found locally on Craigslist. Then, working with parts like the transmission, truck bed and windshield, they created a stylish living room set-up, including pieces such as a functioning lamp, couch, coffee table and chess set.

The exhibition will run through Saturday, April 11, at the SVA Gallery, 209 East 23rd Street.

Images: “OFF-ROADING: The Reinvention of the American Gas-Guzzler” exhibition reception; photos by Michael Grant.

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