Big Quitters

January 23, 2009


The beginning of a new year is a popular time to make resolutions for self-improvement. Alumni Linda Artemchuk and Melissa Utreras (both BFA 2005 Advertising) have a new project dedicated to helping people stay on track with one particularly difficult pledge—to quit smoking.
Make 2009 Your Time to Quit is a multimedia smoking-cessation campaign that invites smokers to visit mytimetoquit.com/2009 and post a photo of themselves along with a commitment to quit. The images are then sent to a system that posts them on the giant Reuters and NASDAQ billboard screens in Manhattan’s Times Square, turning that personal resolution into a very public pledge (the site also includes tips for quitting and galleries of all posted images). Artemchuck and Utreras created the Make 2009 Your Time to Quit project as part of their work for the Digitas NY agency, and it will be running in Times Square until Saturday, January 31.
Image: Make 2009 Your Time to Quit on the Reuters building in Times Square.

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