Digital Master

October 17, 2008


One of the highlights of SVA’s fall-semester exhibition schedule is The Masters Series. This annual event honors a great visual communicator of our time —typically from the fields of design, illustration, art direction or photography—with an exhibition at the Visual Arts Museum and a public lecture. Past Masters Series Award recipients have included cartoonist and author Jules Feiffer, advertising luminary Ed McCabe and designer Paula Scher.


This year, The Masters Series Award has been given to April Greiman, one of the first American designers to embrace digital technologies and explore the intersection of art, design and architecture. “The Masters Series: April Greiman” exhibition will present the breadth of Greiman’s work, from a US postage stamp commemorating the Nineteenth Amendment (which extended the vote to women) to an LED installation for the 31-story Accenture Tower in Minneapolis. The show will be on view at the Visual Arts Museum, 209 East 23rd Street, from October 20 – December 13; there will be an opening reception on Monday, October 20, 6 – 8pm, and Greiman will give a talk about her career on Tuesday, October 21, 7pm, in the 3rd-floor amphitheater.


Image: April Greiman, Hand Holding a Bowl of Rice (nighttime view), wall mural, Wilshire Vermont Station, Los Angeles, 2007.

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