Social Consciousness by Design

July 8, 2002

Last semester, students in Adrienne Leban’s Advertising and Graphic Design for Social Change course created posters and palm cards for “The Abandoned Infant Protection Act.” The materials include the SVA logo, a phone number for the NYC Youthline, information on locations to which to bring newborns, and the following exhortation: “Please do not do the unthinkable. Save your newborn’s life.” In the first run, 46,000 posters and 100,000 cards were produced and distributed to every high school (more than 600) and middle school in all 5 boroughs.

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